3. Rates and Unit Rates

Learning outcomes
  • I can define rates and unit rates.
  • I can calculate unit rates from real-world data.
  • I can compare situations using unit rates.
  • I can solve problems involving speed, cost, and efficiency.
  • I can explain why unit rates are useful.

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What Is a Rate?

A rate is a ratio that compares two quantities, usually with different units.

Examples include:

120 km in 2 hours

$15 for 3 kg

240 words in 4 minutes

600 mL in 5 seconds

Each rate tells us how two different quantities are related.

For example:

120 km / 2 h

compares distance with time.

This can be written as:

120 km : 2 h

or:

120 km / 2 h


Ratios and Rates

A ratio compares quantities.

A rate is a type of ratio that commonly compares quantities with different units.

For example:

boys : girls = 3 : 4

is a ratio.

But:

distance : time = 150 km : 3 h

is a rate because the quantities have different units.

The units are:

kilometres and hours


What Is a Unit Rate?

A unit rate is a rate in which the second quantity is 1 unit.

For example:

A car travels:

180 km in 3 hours

The rate is:

180 km / 3 h

Divide both quantities by 3:

60 km / 1 h

Therefore, the unit rate is:

60 km/h

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The unit rate tells us how far the car travels in one hour.


Why Is It Called a Unit Rate?

The word unit means one.

A unit rate tells us the amount associated with one unit of another quantity.

Examples:

$3 per kilogram

70 km per hour

5 litres per minute

12 pages per hour

$2.50 per item

The word per is especially important.

Per means "for each" or "for every one."


Finding a Unit Rate

To find a unit rate, divide by the second quantity.

For example:

A cyclist travels:

72 km in 4 hours

Calculate:

72 km ÷ 4 h = 18 km/h

Therefore:

unit rate = 18 km/h

This means the cyclist travels an average of 18 kilometres for every hour.


Another Example

A pack of 6 notebooks costs:

$18

Find the cost per notebook.

Calculate:

$18 ÷ 6 = $3

Therefore:

unit rate = $3 per notebook

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Units Matter

A rate should normally include its units.

For example:

60 km/h

means:

60 kilometres per hour

Writing only:

60

does not communicate the complete rate.

Other examples include:

$4/kg

20 L/min

5 m/s

80 words/min

$0.25/page

Units tell us what quantities are being compared.


Rates as Fractions

Rates can be written as fractions.

For example:

150 km in 3 hours

can be written:

150 km / 3 h

To find the unit rate:

150 ÷ 3 = 50

Therefore:

150 km / 3 h = 50 km / 1 h

or:

50 km/h


Rates in Tables

Rates can be represented using tables.

Suppose a machine produces 120 parts in 4 hours.

Time calon Parts Produced
1 30
2 60
3 90
4 120

The unit rate is:

30 parts per hour

The table shows that the quantities increase proportionally.


Ratio Tables and Unit Rates

Suppose:

3 kg of apples cost $12

We can build a ratio table.

Mass Cost
1 kg $4
2 kg $8
3 kg $12
4 kg $16

The unit rate is:

$4/kg

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Once we know the unit rate, many other values are easy to calculate.


Rates on Double Number Lines

A double number line can represent two quantities that change together.

Suppose:

2 movie tickets cost $24

Then:

1 ticket → $12

2 tickets → $24

3 tickets → $36

4 tickets → $48

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The unit rate is:

$12 per ticket


Unit Rates and Speed

Speed is one of the most common examples of a rate.

The basic equation is:

speed = distance / time

For example:

A car travels:

240 km in 4 hours

Calculate:

speed = 240 km / 4 h

speed = 60 km/h

Therefore:

60 km/h

is the average speed over that journey.


Understanding km/h

The unit:

km/h

means:

kilometres per hour

So:

80 km/h

means that at that rate, an object would travel 80 kilometres in one hour.

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Similarly:

5 m/s

means:

5 metres for every 1 second.


Speed Example

A runner travels:

1500 m in 300 s

Calculate:

speed = 1500 / 300

= 5 m/s

Therefore:

average speed = 5 m/s


Finding Distance from a Rate

If we know the speed and time, we can calculate distance.

From:

speed = distance / time

we obtain:

distance = speed × time

Example:

A car travels at an average speed of:

70 km/h

for:

3 h

Distance:

70 × 3 = 210 km

Therefore:

distance = 210 km


Finding Time from a Rate

We can also rearrange:

speed = distance / time

to:

time = distance / speed

Example:

A cyclist travels:

60 km

at an average speed of:

20 km/h

Calculate:

time = 60 / 20

= 3 h


Cost as a Unit Rate

Unit rates are extremely useful when shopping.

Suppose:

Package A:

4 bottles for $10

Unit price:

$10 ÷ 4 = $2.50 per bottle

Package B:

6 bottles for $13.80

Unit price:

$13.80 ÷ 6 = $2.30 per bottle

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The unit prices allow the packages to be compared on the same basis.


Why Total Price Alone Can Be Misleading

Suppose:

Small bag:

500 g for $4

Large bag:

800 g for $5.60

The large bag costs more overall, but that does not tell us which has the lower cost per gram.

Calculate cost per 100 g.

Small bag:

$4 ÷ 5 = $0.80 per 100 g

Large bag:

$5.60 ÷ 8 = $0.70 per 100 g

The larger bag has the lower unit price.

Unit rates make comparisons fairer when quantities differ.


Cost per Kilogram

Suppose 2.5 kg of rice costs:

$8.75

Find the cost per kilogram.

Calculate:

$8.75 ÷ 2.5 = $3.50

Therefore:

unit price = $3.50/kg


Cost per 100 g

Sometimes a different standard unit is more convenient.

If:

500 g costs $4

then:

100 g is one-fifth of 500 g.

Therefore:

$4 ÷ 5 = $0.80

So the rate is:

$0.80 per 100 g

Although this is not a unit rate in the strict "per 1 g" sense, it is a useful standardized rate for comparison.


Rates and Efficiency

Rates can also describe how efficiently something performs a task.

Suppose:

Machine A produces 240 parts in 6 hours.

Machine B produces 300 parts in 10 hours.

Machine A:

240 ÷ 6 = 40 parts/hour

Machine B:

300 ÷ 10 = 30 parts/hour

The unit rates provide a direct comparison of production rate.

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In this specific measure, Machine A produces more parts per hour.


Efficiency Depends on What We Measure

The word efficiency can have different meanings.

One machine might produce more units per hour but use more electricity.

Another might produce fewer units per hour but use less energy.

Possible rates include:

products/hour

products/kWh

km/L

passengers/L

output/input

Therefore, always identify what measure of efficiency is being compared.


Fuel Economy

Suppose a vehicle travels:

600 km using 40 L of fuel

One useful rate is:

kilometres per litre

Calculate:

600 ÷ 40 = 15

Therefore:

15 km/L

This means the vehicle travels 15 km for each litre of fuel, on average under those conditions.


Litres per 100 Kilometres

Fuel use is also commonly expressed as:

L/100 km

Suppose a vehicle uses:

6 L/100 km

This means it uses 6 litres of fuel for every 100 kilometres travelled.

Notice that this rate behaves differently from km/L:

For km/L, a larger number means more distance per litre.

For L/100 km, a smaller number means less fuel used for the same distance.

Always understand what the units mean before comparing rates.

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Rates in Work and Production

Suppose a printer produces:

150 pages in 5 minutes

Unit rate:

150 ÷ 5 = 30 pages/min

If the printer continues at the same rate for 8 minutes:

30 × 8 = 240 pages

Unit rates can be used to predict quantities when the rate remains constant.


Rates in Reading

A student reads:

84 pages in 3 hours

Average rate:

84 ÷ 3 = 28 pages/hour

At the same average rate, in 5 hours the student would read:

28 × 5 = 140 pages

This prediction assumes the reading rate remains approximately constant.


Rates in Typing

A person types:

450 words in 6 minutes

Unit rate:

450 ÷ 6 = 75 words/min

Therefore:

typing rate = 75 words per minute


Rates in Filling Containers

A pump transfers:

360 L in 6 minutes

Unit rate:

360 ÷ 6 = 60 L/min

At the same rate, in 10 minutes:

60 × 10 = 600 L

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Rates in Science

Rates are important throughout science.

Examples include:

  • speed: m/s
  • acceleration: m/s²
  • flow rate: L/min
  • reaction rate: concentration/time
  • population growth: organisms/year
  • energy use: J/s
  • power: W
  • density: kg/m³ or g/cm³

A rate describes how one quantity relates to another.


Rates in Biology

A person's heart might beat:

72 beats/min

This means:

72 heartbeats for every minute.

A breathing rate might be:

15 breaths/min

These are unit rates because they describe the number of events per one unit of time.

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7

Rates in Chemistry

Reaction rates describe how quickly reactants are consumed or products are formed.

For example, a simplified average rate might be expressed as:

0.20 mol/min

This means the measured amount changes by an average of 0.20 mol per minute over the specified interval.

Rates allow scientists to compare processes occurring over different time intervals.


Rates in Electricity

Electric power is another example of a rate.

1 watt = 1 joule per second

Therefore:

100 W

means energy is being transferred at a rate of:

100 J/s

This shows how rate concepts connect mathematics with physics.


Comparing Speeds Using Unit Rates

Cyclist A travels:

45 km in 3 h

Cyclist B travels:

64 km in 4 h

Cyclist A:

45 ÷ 3 = 15 km/h

Cyclist B:

64 ÷ 4 = 16 km/h

Converting both situations to kilometres per hour makes them directly comparable.


Comparing Costs Using Unit Rates

Store A:

8 pens for $12

Store B:

5 pens for $8

Store A:

$12 ÷ 8 = $1.50 per pen

Store B:

$8 ÷ 5 = $1.60 per pen

The unit rates reveal the cost for one pen.


Comparing Production Rates

Worker A produces:

84 items in 7 hours

Worker B produces:

100 items in 10 hours

Worker A:

84 ÷ 7 = 12 items/hour

Worker B:

100 ÷ 10 = 10 items/hour

The unit rate allows a direct comparison of production speed.


Comparing Different Time Units

Sometimes rates cannot be compared immediately because the units differ.

Suppose:

Runner A:

300 m/min

Runner B:

6 m/s

Convert Runner A to metres per second.

Since:

1 min = 60 s

Calculate:

300 ÷ 60 = 5 m/s

Now compare:

Runner A:

5 m/s

Runner B:

6 m/s

The rates can now be compared because they use the same units.

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4

Units Must Match When Comparing Rates

Suppose one price is:

$4/kg

and another is:

$0.50 per 100 g

We should convert them to the same units.

Since:

1 kg = 1000 g = 10 × 100 g

the second price is:

10 × $0.50 = $5/kg

Now compare:

$4/kg

and:

$5/kg

Using the same units makes the comparison meaningful.


Unit Rates and Proportional Relationships

If a unit rate remains constant, the quantities form a proportional relationship.

Suppose:

1 kg → $3

Then:

2 kg → $6

3 kg → $9

4 kg → $12

The relationship can be written:

cost = 3 × mass

or:

C = 3m

The unit rate, 3, is the constant multiplier.


Unit Rates and Graphs

A constant unit rate can be represented by a straight line through the origin.

For example:

$4 per item

gives:

1 item → $4
2 items → $8
3 items → $12
4 items → $16

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5

The constant rate determines how quickly the graph rises.

Later, this idea becomes important when studying slope and linear relationships.


Unit Rate as a Constant of Proportionality

Suppose:

5 notebooks cost $15

Unit rate:

15 ÷ 5 = 3

Therefore:

$3 per notebook

If:

x = number of notebooks

and:

y = cost

then:

y = 3x

The number:

3

is the constant of proportionality.

It tells us the cost for one notebook.


Unit Rate vs Average Rate

A calculated rate may describe an average rather than what happened at every moment.

Suppose a car travels:

180 km in 3 hours

Average speed:

60 km/h

This does not necessarily mean the car travelled exactly 60 km/h during every moment of the journey.

The car may have:

  • accelerated
  • slowed down
  • stopped
  • travelled at different speeds

The unit rate describes the overall average relationship.


Worked Example 1: Speed

A train travels:

420 km in 6 hours

Find the average speed.

420 ÷ 6 = 70

Therefore:

average speed = 70 km/h


Worked Example 2: Unit Price

A box of 12 markers costs:

$21.60

Find the cost per marker.

$21.60 ÷ 12 = $1.80

Therefore:

unit price = $1.80 per marker


Worked Example 3: Production Rate

A machine produces:

540 bottles in 9 minutes

Find the production rate.

540 ÷ 9 = 60

Therefore:

60 bottles/min


Worked Example 4: Distance

A cyclist travels at:

18 km/h

for:

2.5 h

Calculate:

distance = speed × time

distance = 18 × 2.5

distance = 45 km


Worked Example 5: Time

A vehicle travels:

240 km

at an average speed of:

80 km/h

Calculate:

time = distance / speed

time = 240 / 80

time = 3 h


Worked Example 6: Comparing Prices

Package A:

750 g for $6

Package B:

1 kg for $7.50

Convert Package A to cost per kilogram.

750 g = 0.75 kg.

Therefore:

$6 ÷ 0.75 = $8/kg

Package B:

$7.50/kg

Comparing the unit prices gives:

$8/kg versus $7.50/kg


Worked Example 7: Comparing Speeds

Runner A travels:

5 km in 25 minutes

Runner B travels:

4 km in 18 minutes

Runner A:

5 ÷ 25 = 0.20 km/min

Runner B:

4 ÷ 18 ≈ 0.222 km/min

Using the same units makes the comparison possible.


Worked Example 8: Efficiency

Machine A produces:

500 units using 25 kWh

Machine B produces:

420 units using 20 kWh

Machine A:

500 ÷ 25 = 20 units/kWh

Machine B:

420 ÷ 20 = 21 units/kWh

The rates describe output per unit of energy.

This provides a useful measure of energy productivity.


Worked Example 9: Multi-Step Rate Problem

A tap fills:

180 L in 4 minutes

Find the unit rate:

180 ÷ 4 = 45 L/min

How much water would flow in 7 minutes at the same rate?

45 × 7 = 315 L

Therefore:

315 L


Worked Example 10: Working Backwards

A machine produces:

35 items/min

How long will it take to produce:

420 items?

Use:

time = quantity / rate

Calculate:

420 ÷ 35 = 12

Therefore:

12 minutes


Checking Whether a Rate Is Reasonable

Estimation can help detect errors.

Suppose:

198 km in 4 hours

We can estimate:

200 ÷ 4 = 50 km/h

So the exact rate should be close to:

50 km/h

Calculate:

198 ÷ 4 = 49.5 km/h

This is reasonable.

If a calculator showed:

495 km/h

we should immediately suspect an error.

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4

Checking Units

Units can also help check calculations.

Suppose:

distance = 200 km

and:

time = 4 h

Then:

distance/time = km/h

So the expected unit is:

km/h

If the answer is written as:

50 hours

the units reveal that something has gone wrong.


Why Unit Rates Are Useful

Unit rates convert different situations to a common basis.

Instead of comparing:

$18 for 6 items

with:

$25 for 10 items

we can compare:

$3/item

with:

$2.50/item

This makes the relationship much easier to interpret.

Unit rates answer useful questions such as:

  • How much for one?
  • How far in one hour?
  • How much fuel for a standard distance?
  • How many products per hour?
  • How many words per minute?
  • How much energy per product?
  • How much water per minute?

Choosing the Direction of the Rate

A rate can sometimes be expressed in more than one direction.

Suppose:

300 km using 20 L

We could calculate:

300 ÷ 20 = 15 km/L

or:

20 ÷ 300 ≈ 0.0667 L/km

Both are mathematically valid, but they answer different questions.

15 km/L asks:

How far can we travel using one litre?

0.0667 L/km asks:

How much fuel is used for one kilometre?

The most useful form depends on the problem.


Common Mistakes

Mistake 1: Dividing in the wrong order

To find dollars per item:

total cost ÷ number of items

not:

items ÷ dollars

Ask yourself what unit you want in the answer.


Mistake 2: Forgetting units

60

is incomplete if the answer should be:

60 km/h


Mistake 3: Comparing totals instead of unit rates

A larger package may cost more overall while having a lower cost per unit.


Mistake 4: Comparing rates with different units

Do not directly compare:

300 m/min

with:

6 m/s

Convert them to matching units first.


Mistake 5: Assuming a unit rate is always exact at every moment

A speed calculated from total distance and total time is usually an average speed.


Mistake 6: Assuming a larger rate always means "better"

For:

km/L

larger generally means more distance per litre.

For:

L/100 km

smaller generally means less fuel used for the same distance.

Interpret the units.


Mistake 7: Ignoring context

A production rate of 50 products/hour may look impressive, but quality, energy use, waste, and cost might also matter.


Did You Know?

Rates connect many different areas of mathematics and science.

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7

Examples include:

Speed

km/h or m/s

Flow rate

L/min

Typing speed

words/min

Heart rate

beats/min

Unit price

$/kg

Fuel economy

km/L

Power

J/s

Density

g/cm³

Understanding rates is also an important foundation for:

  • proportions
  • linear relationships
  • slope
  • dimensional analysis
  • scientific formulas
  • financial mathematics
  • data analysis

Key Terms

  • Rate: Ratio comparing two quantities, usually with different units.
  • Unit rate: Rate expressed for one unit of another quantity.
  • Per: For each or for every one.
  • Unit price: Cost per one item or standard unit of quantity.
  • Speed: Distance travelled per unit of time.
  • Average speed: Total distance divided by total time.
  • Flow rate: Quantity of fluid transferred per unit of time.
  • Production rate: Number of products produced per unit of time.
  • Fuel economy: Rate comparing distance travelled and fuel used.
  • Efficiency measure: Rate comparing useful output with a relevant input.
  • Proportional relationship: Relationship in which two quantities maintain a constant ratio.
  • Constant of proportionality: Constant unit rate connecting two proportional quantities.
  • Ratio table: Table showing related proportional quantities.
  • Double number line: Diagram showing how two related quantities scale together.

Key Equations

Unit rate:

unit rate = quantity / number of units

Average speed:

speed = distance / time

Distance:

distance = speed × time

Time:

time = distance / speed

Unit price:

unit price = total cost / quantity

Production rate:

production rate = number produced / time

Flow rate:

flow rate = volume / time


Unit Rate Problem-Solving Strategy

When solving a rate problem:

Step 1: Identify the two quantities being compared.

Step 2: Identify their units.

Step 3: Decide which unit rate is needed.

Step 4: Divide in the correct order.

Step 5: Include the units in the answer.

Step 6: If comparing rates, convert them to the same units.

Step 7: Estimate the expected value.

Step 8: Calculate.

Step 9: Check whether the answer is reasonable.

Step 10: Explain what the unit rate means in context.


Key Takeaways

  • A rate compares two quantities, usually with different units.
  • A unit rate compares a quantity with exactly one unit of another quantity.
  • The word per is commonly used to describe rates.
  • Unit rates are found by division.
  • Units are an essential part of a rate.
  • Speed is a rate comparing distance with time.
  • Unit price compares cost with quantity.
  • Production rate compares output with time.
  • Efficiency can be analyzed using rates such as output per unit of energy or fuel.
  • Unit rates allow situations involving different quantities to be compared on a common basis.
  • Rates should normally be converted to matching units before comparison.
  • The direction of a rate matters: km/L and L/km answer different questions.
  • A larger numerical rate does not automatically mean better; the meaning depends on the units and context.
  • A constant unit rate represents a proportional relationship.
  • In a proportional equation such as y = kx, the unit rate can act as the constant of proportionality k.
  • Unit rates can be represented using tables, double number lines, equations, and graphs.
  • Estimation helps determine whether a calculated rate is reasonable.
  • A useful question when interpreting any rate is:

How much of one quantity is there for each one unit of the other quantity?